The future of search is conversational, if ChatGPT viral success is anything to go by. Have you ever found yourself trawling through endless pages of results on a search engine to find the answer to a complex question? Say you want to find out if a vegetarian diet is suitable for your dog. Your research journey might begin by hopping onto Google and typing is a veg diet good for dogs into the search box and then having to make sense of the legion of generated links. By the time you find an...
