A booth on the GDC 2024 show floor from Inworld, the AI company that partnered with Nvidia and Ubisoft for the NEO NPC project. There's one topic that's stayed on my mind since March's Game Developers Conference: generative AI. 2024's GDC wasn't flooded with announcements that AI is being added to every game the way it has with our phones and computers, but AI definitely made a splash. Enthusiasm for generative AI was uneven. Some developers were excited about its po
