A parade of Nintendo's most beloved characters printed on the windows welcomes you into Nintendo's San Francisco store. I'm in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. Think you guys are ready to shop? My reply echoes the words of former Nintendo Chief Operating
