However, following Apple bad luck with the M4 iPad Pro ad, which forced the company to issue a rare apology after it was criticized for destroying art in favor of technology, Apple faced more backlash. The company had to pull The Underdogs campaign after viewers in Thailand objected to how the country was portrayed. Even Thailand House Committee on Tourism asked Apple for clarification about the ad. Apple later apologized, stating that the campaign failed to present the Thai way of life in a
