A few weeks ago, Alexa.com quietly went live for some users, giving them early access to Amazon’s next generation Alexa+ assistant through a web browser. Now, Amazon has made it official through a formal announcement at CES 2026 . Alexa+ was first announced in February 2025 , but it was limited to Amazon hardware, such as Echo speakers, Fire devices, or mobile apps. By giving it a home on the web, Amazon is clearly positioning Alexa+ as a competitor to chat based assistants like Gemini ,...
