Leaning into how people actually live today, McDonald’s Türkiye is doing something thoughtful. As home based entertainment and gaming continue to grow, convenience now means more than quick delivery. That insight has led to something rather clever. Created by TBWAIstanbul, Archie is a device that tackles the classic AFK away from keyboard problem. Inspired by the brand’s iconic Golden Arches, it brings the analog sticks on a controller together, allowing your in game character...
