Apple Sports started as a simple app to keep sports fans up to date with scores, and this still seems to be the core idea. The app is designed around real time scores, stats, favorite teams, and various leagues, with Apple leaning on the “speed and simplicity” angle. The more interesting part is how Apple is using the World Cup to make the app feel more essential. Users can follow the entire tournament or pick specific national teams, which then customizes their scoreboard around the...
