But owing to the pricing circus caused by memory shortages and component price hikes, the equation makes no sense anymore. Apple has always had an aspirational pull with its products, including the Mac. The appeal was the sleek hardware, the tighter software experience, and an ecosystem that makes you feel comfortable after getting in. Pricing was the one aspect that pushed people back towards Windows. Don’t get me wrong, Windows does have its strong points. But for many people, the...
