arlier this year, a group of film makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca Cola companys AI generated 2025 Holiday Caravan ad . “Whats incredible about AI,” Wrubel said, “is that you can go from script to production is just two...
