In the modern landscape, when a consumer product gets hundreds of thousands of people in a matter of weeks, the result is usually chalked up to luck or simply good timing. These are subtle ways in which others will dismiss the success of the product as a fluke; clearly not something that was orchestrated, but rather something that just so happened to be in the right place at the right time. The story comes down toa timelyidea, a well placed and well phrased post, or an algorithm that cooperated,...