The idea of ads directly inside of games has been floating around for a couple of years now, with reports that PlayStation was also looking for ways to inject ads into video games back in 2022. However, we havent actually seen anything concrete happening yet. But, with Microsoft working to turn Xbox around, it seems the company could be close to making a big move toward such ads, as a new patent has popped up that points to a new type of tech that would detect specific triggers and then show off...

Read the full article at Boy Genius Report